» Google Adwords Tool : Use this to ressearch the most popular keywords entered into google every month within your industry, these show actual figures of the amount of people searching these keywords globally and locally. Then make good use of these terms throughout your site content, linking them to relevant internal pages where possible.
» Check keywords that currently point to your site : Google Analytics Note : For this you need to install Google analytics to your website, this can be tricky if you don’t know what you are doing. If you get stuck you can ask your web designer to do this or we can do this for you.
» Set up PPC Advertising : Do not set this up without lots of research first, google have many help files on this. You will find a well executed PPC campaign makes all the difference. If you are unsure speak to your digital marketing agency or contact us.
SEO Facts & Fiction
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